Web Content and UX

Why isn’t it just called “writing” anymore?

As a writer who’s been a writer of all types for so many years, I struggle with all the labels we put on a well-written piece of anything. But I’ll play along with the jargon.

One of my strengths is being able to read the room and that room is almost always your digital experience with content. I’m able to match brand voice to specific tones, as well as decipher the right type of content for various digital experiences. Writing is writing, sure. But it takes an experienced wordsmith to write well at any length for any device.