Multi-Media Campaign: Mothers' Milk Bank at Austin
Faced with a dire shortage of breast milk, the Mothers' Milk Bank knew they needed to be bold with their messaging to drive up donations. That's why they hired Zellmer McConnell. The "You'd Make A Good Donor" campaign was well received, both on social media and in the press and reached its goal of increasing donations exponentially.
Mothers' Milk Bank at Austin: "Weirdest Place"
Mothers' Milk Bank at Austin: You'd Make A Good Donor