A Smile and a Wink for MoPac
How do you sell the most despised project in town? You don’t. You educate people about how it works and why it’s important until their knuckles on the steering wheel start to show color again. This campaign showcases my capabilities as:
a video script writer
production manager
conceptual copywriter
creative director
marketing director
manager of stake holder expectations
media supervisor
social media manager
client service lead
Campaign credits also belong to Beth McConnell (Art Director/Creative Director), David Parson (Writer), Demian Fore (Art Director/Designer), Susan Lazarus (Producer), and Ramsey Nickell (Director).
Digital Video: “Curious Austin”
MyPac Campaign: Landing Page Design and Content
MyPac: Dynamic Newspaper Ad
The text of the editorial content wrapped around the image where you see white space above, making it jump off the page.
MyPac: TV Spot “Mary Beth”
Capital Metro bus sides
Digital Banners
Facebook Ad
Twitter Ad
