A Smile and a Wink for MoPac

How do you sell the most despised project in town? You don’t. You educate people about how it works and why it’s important until their knuckles on the steering wheel start to show color again. This campaign showcases my capabilities as:

  • a video script writer

  • production manager

  • conceptual copywriter

  • creative director

  • marketing director

  • manager of stake holder expectations

  • media supervisor

  • social media manager

  • client service lead

Campaign credits also belong to Beth McConnell (Art Director/Creative Director), David Parson (Writer), Demian Fore (Art Director/Designer), Susan Lazarus (Producer), and Ramsey Nickell (Director).

Digital Video: “Curious Austin”

MyPac Campaign: Landing Page Design and Content

MyPac Campaign: Landing Page Design and Content

MyPac: Dynamic Newspaper Ad  The text of the editorial content wrapped around the image where you see white space above, making it jump off the page.

MyPac: Dynamic Newspaper Ad

The text of the editorial content wrapped around the image where you see white space above, making it jump off the page.

MyPac: TV Spot “Mary Beth”

Capital Metro bus sides

Capital Metro bus sides

Digital Banners

Digital Banners

Facebook Ad

Facebook Ad

Twitter Ad

Twitter Ad

The Campaign that Increased Donations for Austin's Milk Bank

The Campaign that Increased Donations for Austin's Milk Bank

Creating a Brand Identity That's Fancy Enough for Glamping

Creating a Brand Identity That's Fancy Enough for Glamping