Brand Positioning and Mission Statements
What do you stand for?
When people ask you where you work, is it hard to explain? Do you find yourself fumbling your words or taxing your brain trying to define what your brand is or explain what it does? It would be easier if you had an elevator pitch in your back pocket.
I help brands define what they do in the simplest, most inspiring terms. It’s not about what you hold in your hand, it’s what you hold in your heart that motivates people to support your cause, buy your product or order your services. A brand positioning can bring out that heart. A mission statement can bring people on board.
I craft brand positioning and mission statements for those who need a more clearly defined jumping off point for all brand communications to come. Including those quick conversations in the elevator.