Stefani Zellmer
Freelance writer of all trades
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Multi-Media Campaign: Central Texas Regional Mobility Authority

Zellmer McConnell was awarded the marketing contract for the MoPac Express Lanes. Services included qualitative and quantitative research, digital analytics, creative strategy and messaging and creative development of all media, including web development, digital, social, video, broadcast, radio, print and outdoor. While several campaigns were developed, spanning three years of construction, promotions culminated in the MyPac campaign and tagline: It's not just MoPac anymore. It's MyPac.

MoPac Express Lane, :30 TV commercial, "Mary Beth"

Credits:
Copywriter(s): Stefani Zellmer, David Parson; Art Director(s): Beth McConnell, Demian Fore; Producer: Susan Lazarus; Director: Ramsey Nickell; Client: Steve Pustelnyk, Central Texas Regional Mobility Authority

MoPac Improvement Project, "MyPac" Campaign: "Karen"

MoPac Improvement Project, "MyPac" Campaign: "Manuel"

Newspaper Ad

Newspaper Ad

This ad ran in the Statesman with editorial text wrapped around the man's head. This is what the Statesman calls a "dynamic" print buy.

Capital Metro Bus Board

Capital Metro Bus Board