Before There Was Marie Kondo, There Was Coach McClutterson

Introducing Coach McClutterson, a campaign we produced for Goodwill.

This project included:

• Research

• Brand Strategy

• Creative Ideation

• Copywriting

• Creative Production

When research taught us that Goodwill already had enough brand recognition, but dealt with an innate barrier of motivation to donate NOW, we knew we had to light a fire under people. And Coach McClutterson was born.

Campaign credits also belong to: Beth McConnell (Art Director/Creative Director), Kristin Roberts (Producer), Ben Zlotucha (Director).