Before There Was Marie Kondo, There Was Coach McClutterson
Introducing Coach McClutterson, a campaign we produced for Goodwill.
This project included:
When research taught us that Goodwill already had enough brand recognition, but dealt with an innate barrier of motivation to donate NOW, we knew we had to light a fire under people. And Coach McClutterson was born.
Campaign credits also belong to: Beth McConnell (Art Director/Creative Director), Kristin Roberts (Producer), Ben Zlotucha (Director).