Stefani Zellmer
Freelance writer of all trades
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TV Campaign: Goodwill of Central Texas

Goodwill hired Zellmer McConnell to develop a research strategy, messaging platform and creative campaign aimed at increasing donations. The campaign was so successful that its media buy is ongoing several years after it launched. Meet the character who was created to motivate people to get off their butts and donate: Coach McClutterson.

Goodwill: Coach McClutterson Campaign; "Garage"

Goodwill: Coach McClutterson Campaign; "Kitchen"

Copywriter: Stefani Zellmer; Arti Director: Beth McConnell; Agency Producer: Kristin Roberts; Director: Ben Zlotucha; Production Company: Caviar; Clients (Goodwill): Valerie Swift, Traci Berry